I'll start of by introducing myself. I'm currently a first semester senior at Ithaca College due to graduate December of 2007. With a degree in Integrated Marketing Communications I hope to move on to the creative side of advertising. Also to move on to a place far enough away from cold ithaca that it would be inconvenient to visit again. This will be my first time working in the blogging world as a class assignment. I chose to research and discuss the new and upcoming trends in marketing. More specifically what would be considered to be unconventional advertising. Ive come to the conclusion that advertising is only going to get more and more "out there," considering people have learned to block it out.
Over the next 10 weeks I will be discussing the new trends in marketing including:
Guerilla Marketing
Buzz Marketing
and lastly Viral Marketing
I hope to make this entertaining enough to read. Who knows where marketers will go next to grab out attention. Rumor has it advertising on eggs is the next step!
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