More EXPOSURE?

I read an interesting article at AdAge.com called "The Cold, Hard Business of Dressing the Stars" and decided to comment on it in lou of the recent Grammys. It was interesing because it basically said that no longer are stars just pretty faces with big pay checks, but just another medium for advertising and media coverage for the designers they are wearing. When dressing up for these awards the celebrities were the main focus, now its what their wearing on the red carpet.



Designers specifically target out stars who they think will best represent the brand. Once again the rich get richer, and stars dont have to pay the thousands of dollars it would cost to wear that couture dress. Instead they are given the dress under the conditions that they simply drop the designers name. And heck, most of them are given jewelry to go with it from jewelers like harry winston.

The article put it well, "Now the Oscars have become a season, and one dress on the red carpet represents months of research, negotiation, investment and perhaps even a little bit of baksheesh." No wonder they all look so good, with team efforts and months of planning revolved around your outfit, its hard not too.