Sunday, February 25, 2007

Kraft Ups the Efforts

I liked this article because it talks about the huge food company Kraft, and how they plan to increase profit through new products and better non traditional promotions. I liked the article because it went into detail how a company would go abot this. Starting with the recovery plan and then to increasing their marketing budget from an already huge $300 million to a now $400 million towards marketing, research and development.

There problem was focusing too much on cost cutting, to the point where good and new ideas arent taken into account. Which makes sense to me because I felt like Kraft was much more popular when I was younger, or the whole tv dinner/ home meal replacement ordeal. Instead they want to package more resteraunt fresh quality meals, like there new Fresh Creations Salad kits.

I think there on to something since women especially want something quick AND healthy, with dieting being a fashionable trend lately. Krafts new CEO is on to something I think because it seems as though she is going more in a employee empowerment direction so that they feel comfortable speaking up with new ideas.



Kraft will probably see improvements in my opinion. They were once popular with little effort and have had little changes in many years it seems, and have since become dated. They needed a big turnaround to stay ontop and I think this just might be the ticket!

1 comment:

Kim Gregson said...

5 points for hte week
5 points for the good pontiac/social networking article but no points for just a link without saying why we should go there or what we'd find.