Compulsive spending??

Just because google had the money to buy YouTube, should it really have bought it? I recently did a paper in Marketing on the Internet for the viral video site YouTube. It became a huge success by 2006 and then was purchased by the king of search sites, google for a lump sum of about $1.6 billion. Sure we all partake in a little retail therapy and have compulsive spending habits, but it just might have been a waste of money. Just because google had the power to buy it doesnt mean that it necessarily should have.

As of yet Google has not discovered a way to make money off of the video sharing site. Nor has it discovered an effective method of self-policing for copyrighted material. Which in the end may cost google more money then there making off of it considering thy are being sued by the media giant Viacom for $1 billion. I'm speculating that they are just making a point out of the scenerio considering that YouTube is pretty much promoting their content which has since been removed from the site.



AdAge has since the purchase published articles asking the same questions. In there article "Did Google Flush$1.6 Billion Down the YouTube" they wrote "Just six months ago, before the close of Google's $1.65 billion deal for the video-sharing site, these questions would have been unthinkable. But there have been continued stumbles in inking the deals that will get it enough legal content to support a robust ad model, and that's rendered the site's future surprisingly murky. The central question these days is whether a web version of "America's Funniest Home Videos" has anything advertisers actually want..."

The site I visited that had pretty much all articles related to google was Media Wire Daily. I recommend visiting it because theres more problems with google then one would think. The funniest I thought was the article sharing that google must be spoiling their employees because they managed to royally screw up their usual themed logo by forgetting a letter. A pretty careless mistake to put up on the website if you ask me.



But as far as the topic goes on them buying YouTube - In my opinion they should have left a good thing alone.