I prefer TRYVERTISING over advertising any day!

Nowadays no one really wants to take the risk of buying something and not liking it - it's a waste of time and money. Well theres this website trendwatching that shows different companies that are trying this new marketing effort called tryvertising. Its a neat concept that takes away the whole guessing, trial and error procedure out of buying.

It looks like a win-win situation. Sure alternatives to mass advertising have already been initiated, like word of mouth and search based advertising, but this new "tryvertising" lets consumers become familiar with the product by actually using it. It's a method that is being used already but in a more effective/ efficient manner. The old method is samples given like perfume, makeup and shampoo in magazine and free items sent right to your house. This is innefective because whos to say the consumer actually uses it, and that they are the target audience who would actually buy it.



The new way is the strategic way in which the products are being integrated. There being integrated into bars, hotels, universities, waiting rooms and many others. For example the high end hotel the Ritz Carlton and Mercedes Benz teamed up and guests who stay at the hotel get use of the CLS500. So far the 3 year old campaign has proved a success since the website shares dozens of guests chose to buy the car based on their experience with the integrated test drives. Another example of how hotels have used this idea is ETAP hotels who have hooked up with IKEA and use only their products to furnish the hotels.

Check out the website for a ton of other examples - all are really neat and fun ideas!