Googles at it again!

Google teams up with another company, this time its Intel. The partnership or online marketing pact was announced Wednesday April 25th and will officially launch on the 29th. I guess the goal in this partnership is to create a virtual storefront that will allow makers, sellers and resellers of Intel based laptops to use Googles tools to track/optimize their marketing and ad efforts.

Its mostly used for B2B efforts, but the new virtual storefront "allow select resellers to place print ads, order merchandise and customize collateral marketing material with their company name or logo alongside Intel branding."

Im impressed with the idea. These two teaming up are a perfect example of how the future of online marketing could perform. In the article
Intel, Google Online Marketing Pact Gets Thumbs-Up From Partners they outlined the benefits of the program for smaller system builders. They are excited about the new initiative because it will allow them to more effectively target niches that werent necessarily available for them to reach with just search engine advertising.

Another point highlighted is that the new program uses Intel's co-marketing funds, instead of companys paying out-of-pocket and Intel having to reimburse. Allowing for a quicker and more effective system.

I think this partnership is a great idea. They made a good argument that using just Google adwords in their marketing effort brings in consumers who are looking for a cheap home computer. And that is not necessarily the clientelle that they are aiming for. I think that with a more specialized online storefront Intel and partners will see increased optimization in their efforts.

Google is getting creative and getting ahead... By jumping on opportunities like this they are putting themselves on top when it comes to potential advertising before others like Yahoo.