The newly famous Geico representative the "caveman" is entering into the big leagues. Talk about good marketing on Geicos Part. He is now more of a real person/ caveman then a character. They've gone so far as to create a virtual online world of where he lives. Now, as talked about in the adage daily article, the caveman who prefers to be called Joe Dyton, is on his way to being an ABC Sitcom Star.
Apparently the character had some impact on TV viewers, its a very rare and few occassion that a tv commercial story and character was turned into a full show. I personally love the commercials and have visited the website, and I for one would definetly tune into the new show. I think Geico did an outstanding job marketing this character. Everyone I have talked to actually enjoys watching his commercials and following his "life" situations that are played out from commercial to commercial.
The Martin Agency, who wants to turn the commercials into a show has also created a fake YouTube movie trailer for a movie sitcom with the caveman. I think the character already has enough of a fan base as a commercial character that moving foward could only get better, especially with the already sucessful marketing they have going on.
However, in the article after playing along with the joke of the caveman saying that "he prefers to be called...." they try to make his character into a role model icon. By quoting a professor who shares "It's a way we can deal with those issues that have come with raised consciouseness and have merged into political correctness, and you can do it in a way that is safe because you're making fun of cavemen and not some other group." Im not so sure about what his idea of the show will bring, but if anything I think it will at least be sucessful and entertaining, but I wouldnt go so far as to agree with this guy.
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