Search Engine Marketing

With the internet world getting bigger and bigger, for those trying to get involved the opportunities seem to be getting smaller and smaller. With a visit to Domain.com it is easy to see that the choices for domain names are limited if not nonexistent to have .com as your site. Along with this, site owners are fighting to be at the top of search lists like goodle and yahoo. With this came the possibility of paid searches, where companies pay to be at the top with key word searches. In a recent article Why a Strong Brand is a Search Marketer's Best Asset it goes over this topic and just like the title says, describes why its easier for searches to have a branded term over a nonbranded term relevant to conversion rates.

However, those in facor of the portfolio search share that by adding value to nonbranded search terms will make for just as much of a success. And that if marketers do pay more for the nonbranded search terms than it may in the end be worth more. This is beacuse it creates as they said sort of a "funnel effect" where the nonbranded search terms may eventually contribute to clicks and conversions on a brand search term.

But a Jeffrey Glueck the CMO at travelocity isnt sold on this portfolio approach saying that brands are still of importance on the internet. Althrough they discuss the research he has done in favor of his buying your brand approach im going to tend to disagree. Through organic searches I still think there is hope for the beginners in the internet world.

For example, a friend of mine has a small fishing charter on Lake George, NY. He creatively titled his website as New York Fishing. So any one who types that into google it comes up first. I think there is still hope for the portfolio approach. And I would like to hope to considering the internet has only been out generally speaking for a short period of time. To believe that it will be dominated only by larger high money making companies is in my opinion... SAD.