Something more to ignore

Sure the whole cell phone marketing idea seems like a good idea. A resent article "Mobile Marketing Hits its Terrible Twos" covered the issuse and ideas surrounding the effort. But what consumer would ask to see more advertisments?

With text messages being the most popular mobile activity, a very low number actually browse the mobile web or watch videos. Under 15% that is, and with this being the main way to allow marketers to buy banner ads or commercials, the idea doesnt seem like it will take off. On top of that, this strategy is at the stage where consumers have the power to say "no i dont want advertising on my phone." And who would? As if were not flooded with enough white noise advertisments to avoid without being bumbarded with ads through one of our main forms of communication.



Consumers arent going to warm up to the idea, but marketers face other issues too. Its not cheap to do and the tiny screen doesnt allow for very much creativity. I personally dont see how consumers would catch on to this. Its going to be viewed as intrusive and annoying no matter what fresh idea/ tactic they come up with. I think the only success so far is the landing deck, or what comes up on the screen when you access the mobile web.

But it should be interesting to see what happens in the future. ESPN already tried and we saw how that turned out...