Boston gets it again

I just discovered another funny article about Boston, similar to the aqua teen hunger force insident called "Boston Hates Marketing Stunts". This time Cadbury Schwepps Dr. Pepper was the culprite. And once again Boston might get another sweet million dollar check out of the deal.



To promote Dr. Pepper, Cadbury hosted a scavenger-hunt that led participators the a Boston Cemetery. For some reason Boston officials found this offensive again and felt the need to lock the cemetery grounds. I think they have their panties in a bunch. What do they expect, marketing to stop all together in the city of Boston? Its like asking for unconventional marketing to stop in New York City of Los Angelas. In fact the same Aqua teen hunger force promotion was supposed to happen in LA too, officials their seemed to have no problem with the idea.

Apparently Boston officials thought the cemetery would be ruined by contestants out to win the contests top prize or $1 million dollars. Seems to me like they wanted to stop the contest iin order to win the prize themselves with a nice compensation check. So like other marketers Cadburry packed it up and moved its business southward.